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Trust through transparency
Trust through transparency
Name: Kaasa health GmbH
Straße Nr.: Flinger Straße 11
PLZ, Ort, Land: 40213 Düsseldorf, Germany
Handelsregister/Nr.: HRB 61193
Geschäftsführer: Ulrich Schulze Althoff, Misti Lynn Frantzen
Telefonnummer: +49 (0) 211 730 635 11
Types of Data Processing:
Inventory data (e.g., names, addresses).
Contact data (e.g., e-mail, telephone number).
Content data (e.g., text input, photographs, videos).
Contract data (e.g., product, terms, customer category).
Payment data (e.g., bank details, payment history).
User data (e.g., visited web pages, interest in content, access times).
Meta/Communication data (e.g., device information, IP addresses).
Processing of special categories of data (Article 9(1) GDPR):
No special categories of data are processed..
Data Subject Categories:
Customers / prospects / suppliers.
Visitors and users of online offer.
We also refer to the persons concerned as “users” in the following.
Purpose of Processing:
Providing the online offer and its content and functions.
Provision of contractual services, service and customer care.
Answering contact requests and communicating with users.
Marketing, advertising and market research.
Last update: 24.05.2018
1. Relevant Legal Bases
1.1 In accordance with Article 13 GDPR, we inform you about the legal basis of our data processing. Unless the legal basis in the data protection declaration is mentioned, the following applies: The legal basis for obtaining consent is Article 6 (1) lit. a and Article 7 GDPR, the legal basis for the processing for the performance of our services and the execution of contractual measures as well as the response to inquiries is Article 6 (1) lit. b GDPR, the legal basis for processing in order to fulfill our legal obligations is Article 6 (1) lit. c GDPR, and the legal basis for processing in order to safeguard our legitimate interests is Article 6 (1) lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6 paragraph 1 lit. d GDPR is used as legal basis.
2. Changes and Updates to the Private Policy
3. Safety Measures
3.1 We take appropriate technical measures in accordance with Article 32 GDPR, taking into account the state of technology, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different likelihood and severity of the risk to the rights and freedoms of persons and organizational measures to ensure a level of protection appropriate to the risk; Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as its access, input, disclosure, availability and separation. In addition, we have established procedures that ensure the realization of data subject rights, data erasure and data vulnerability. Furthermore, we consider the protection of personal data already in the development, or selection of hardware, software and procedures, according to the principle of data protection by technology design and by privacy-friendly default settings taken into account (Article 25 GDPR).
4. Collaboration with processors and third parties
4.1 In the context of our processing, if we disclose data to other persons and companies (contract processors or third parties), transmit data to them or otherwise grant access to data, this will only be done on the basis of legal permission (e.g. if a transmission of data to third parties, as required by payment service providers, pursuant to Art. 6 (1) (b) GDPR in order to fulfill a contract), you have consented to a legal obligation or based on our legitimate interests (e.g. the use of agents, web hosters, etc.).
4.2 If we commission third parties to process data on the basis of a so-called “contract processing contract”, this is done on the basis of Article 28 GDPR.
5. Transfers to Third Party Countries
5.1 If we process data in a third party country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of third party services or disclosure or transmission of data to third parties, this will only be done if it is to fulfill our precontractual or contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only in the presence of the special conditions of Article 44 et seq. GDPR. That the processing is e.g. on the basis of specific guarantees, such as the officially-recognized level of data protection (eg for the U.S. through Privacy Shield) or compliance with officially-recognized special contractual obligations (so-called “standard contractual clauses”).
6. Your Rights
6.1 You have the right to ask for confirmation as to whether data in question is being processed and for information about this data as well as for further information and a copy of the data in accordance with Article 15 GDPR. You can reach us via e-mail: email@example.com or telephone +49 211 730 635 11.
6.2 According to Article 16 GDPR, you have the right to demand the completion of data concerning you or the correction of incorrect data concerning you.
6.3 In accordance with Article 17 GDPR, you have the right to demand your data to be deleted immediately or, alternatively, to require a restriction of the processing of data in accordance with Article 18 GDPR.
6.4 You have the right to demand that data relating to you, which you have provided to us, be sent to you in accordance with Article 20 GDPR. You have the right to request your data from other persons responsible. You may decline to share certain personal data with us, in which case we may not be able to provide to you some of the features and functionality of the online offer.
6.5 According to Article 77 GDPR, you have the right to lodge a complaint with data protection authorities.
7. Conditions for Consent
7.1 According to Article 7(3) GDPR, you have the right to easily withdraw your consent at any time.
8. Right to Object
8.1 According to Article 21 GDPR, you can object to future processing of your data at any time. We shall no longer process the personal data unless we demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims.
8.2 Where personal data are processed for direct marketing purposes, you shall have the right to object at any time to processing of personal data concerning yourself for such marketing, which includes profiling to the extent that it is related to such direct marketing. Where you object to processing for direct marketing purposes, the personal data shall no longer be processed for such purposes.
8.3 Where personal data are processed for scientific or historical research purposes or statistical purposes pursuant to Article 89(1), you, on grounds relating to your particular situation, shall have the right to object to processing of personal data concerning yourself, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
9. “Automatically Collected” Information and Right to Object to Direct Marketing Purposes
9.2 Using this U.S. browser tool http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ among many others, you can control the collection and use of Web viewing data for interest-based advertising and other applicable uses on this browser, by some or all of the participating companies. In addition, you can turn off cookie storage in the settings of your browser. Please note, we may not be able to provide to you some of the features and functionality of the online offer.
10. Right to Erasure
10.2 For Germany: According to legal requirements, the storage takes place in particular for 6 years according to § 257 paragraph 1 HGB (trading books, inventories, opening balance sheets, annual accounts, trade letters, accounting documents, etc.) and for 10 years in accordance with § 147 Abs. 1 AO (books, records , Management reports, accounting documents, trade and business letters, documents relevant to taxation, etc.).
11. Provision of Contractual Services
11.1 We process inventory data (e.g., names and addresses as well as contact information of users), contract data (e.g., services used, names of contacts, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Article 6(1) GDPR. The entries marked as obligatory in online forms are required for the conclusion of the contract.
11.2 Users can optionally create a user account, in particular by being able to view their orders. As part of the registration, the necessary mandatory information will be communicated to the users. The user accounts are not public and can not be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention is for commercial or tax law reasons according to Article 6(1) GDPR necessary. It is the responsibility of the user to save your data upon termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.
11.3 As part of the registration and re-registration as well as use of our online services, the IP address and the time of the respective user action will be saved. The storage is based on our legitimate interests, as well as the user’s protection against misuse and other unauthorized use. A transfer of this data to third parties does not take place, unless it is necessary for the processing of our claims or there is a legal obligation in accordance with. Article 6(1) GDPR.
11.4 We process usage data (e.g., the visited web pages of our online offering, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile in order to inform the user, e.g. to display product instructions based on their previously-used services.
11.5 The deletion takes place after expiration of legal warranty and comparable obligations. The necessity of keeping the data is checked every three years; in the case of legal archiving obligations, the deletion takes place after its expiration (end of commercial law (6 years) and tax law (10 years) retention obligation); Information in the customer account remains until its deletion.
12. How to Contact Us
12.1 When contacting us (via contact form, e-mail: firstname.lastname@example.org or telephone +49 211 730 635 11), the information provided by the user to process the contact request and its processing are processed in according to Article 6(1) GDPR.
12.2 User information may be stored in our customer relationship management system (CRM System) or similar management system.
12.3 We use the CRM System „Zendesk“, offered by Zendesk, 1019 Market Street, San Francisco, CA 94103, USA) based on legitimate interests (efficient and fast processing of user requests). For this purpose, we have a contract with Zendesk with standard contractual clauses, in which Zendesk commits itself to processing user data only in accordance with our instructions and compliance with EU data protection standards. Zendesk is also certified under the Privacy Shield Agreement, providing an additional guarantee to comply with European privacy legislation. (https://www.privacyshield.gov/participant?id=a2zt0000000KzX1AAK&status=Active). We use the CRM System „Pipedrive OÜ“, offered by Pipedrive, 460 Park Avenue South, New York, NY 10016, USA) based on legitimate interests (efficient and fast processing of user requests). For this purpose, we have a contract with Pipedrive with standard contractual clauses, in which Pipedrive commits itself to processing user data only in accordance with our instructions and compliance with EU data protection standards. Pipedrive also states on their privacy website that they are certified under the Privacy Shield Agreement, providing an additional guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000KzX1AAK&status=Active).
12.4 We delete the customer support questions, if they are no longer required. We check the necessity every two years; Inquiries from customers who have a customer account, we store permanently and refer to the deletion on the details of the customer account. In the case of legal archiving obligations, the deletion takes place after its expiration (end of commercial law (6 years) and tax law (10 years) retention obligation).
13. Comments and Posts
13.1. If users leave comments or other contributions/posts, their IP addresses are based on our legitimate interests within the meaning of Article 6(1) GDPR and saved for 7 days.
13.2 This is for our own safety, for example, if someone leaves illegal content in comments and contributions/posts (insults, prohibited political propaganda, etc.), we ourselves could potentially be prosecuted for the comment or post and are therefore interested in the identity of the author.
14. Collection of Access Data and Log Files
14.1 Based on our legitimate interests within the meaning of Article 6(1) GDPR Data, we collect data on every access to the server on which our service is located (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.
14.2 Logfile information is stored for security purposes (for example, to investigate abusive or fraudulent activities) for a maximum of seven days and then deleted. Data whose further retention is required for evidential purposes shall be exempted from the cancellation until final clarification of the incident.
15. Online Presence on Social Media
15.1 We maintain an online presence within social media networks and platforms in order to communicate with customers, prospects and users who are active there and to inform them about our services. By using the respective networks and platforms, the terms and conditions and the data processing guidelines apply to their respective operators.
16. Cookies & Audience Reach
16.1 Cookies are information transmitted from our web server or third-party web servers to users’ web browsers and stored there for later retrieval. Cookies can be small files or other types of information storage.
16.2 We use “session cookies” that are only stored for the duration of the current visit to our online presence (for example, to enable the storage of your login status or the shopping cart function and thus the use of our online offer at all). In a session cookie, a randomly generated unique identification number is stored, a so-called session ID. In addition, a cookie contains information about its origin and the retention period. These cookies can not save any other data. Session cookies will be deleted if you have finished using our online offer and you for example log out or close the browser.
16.4 If users do not want cookies stored on their computer, they have the ability to disable the option in their browser’s system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
17. Google Analytics
17.2 Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
17.3 Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.
17.4 We use Google Analytics to display advertisements displayed within Google and its affiliate advertising services, only those users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in specific topics or products visited by them) Web pages) that we submit to Google (so-called “remarketing” or “Google Analytics audiences”). With Remarketing Audiences, we also want to make sure that our ads are in line with the potential interest of users and are not annoying.
17.5 We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.
17.6 The IP address submitted by the user’s browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer and the processing of such data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
17.7 For more information about Google’s data usage, setting and opt out options, visit Google’s website: https://privacy.google.com/#, https://privacy.google.com/your-data.html (Your Data), https://privacy.google.com/take-control.html?categories_activeEl=sign-in (Take Control), https://privacy.google.com/your-security.html?categories_activeEl=sign-in (Your Security), https://privacy.google.com/how-ads-work.html (How Ads Work) and/or https://privacy.google.com/safer-internet.html (Safer Internet).
18.1 We may use the marketing and remarketing services on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6(1) GDPR) (short „Google Marketing Services”) at Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, („Google“).
18.2 Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
18.3 Google Marketing Services allows us to better target advertisements for and on our website so that we only present ads to users that potentially match their interests. Showing ads for products he’s been interested in on other websites is called remarketing. For these purposes, when Google and our other websites accessing Google Marketing Services are directly accessed by Google, a code will be executed by Google and so-called (re) marketing tags (invisible graphics or code, also called “Web Beacons “) incorporated into the website. With their help, the user is provided with an individual cookie, a small file is saved (instead of cookies, comparable technologies can also be used). The cookies can be set by different domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In this file is noted which web pages the user visited, for what content he is interested and what offers he has clicked, as well as technical information about the browser and operating system, referring web pages, visit time and other information on the use of the online offer. The IP address of the users is also recorded, whereby in the context of Google Analytics we announce that the IP address is shortened within member states of the European Union or other parties to the Agreement on the European Economic Area and only in exceptional cases to one Google server in the US is transmitted and shortened there. The IP address will not be merged with data of the user within other offers from Google. The above information may also be linked by Google with such information from other sources. If the user then visits other websites, they can be displayed according to his interests, the ads tailored to him.
18.4 User data are processed as pseudonyms in the context of the Google marketing services. That Google stores and processes e.g. not the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. From the perspective of Google, the ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymization. The information collected about users through Google Marketing Services is transmitted to Google and stored on Google’s servers in the United States.
18.5 Among the Google marketing services we use is u.a. the online advertising program “Google AdWords”. In the case of Google AdWords, each advertiser receives a different “conversion cookie”. Cookies can not be tracked through AdWords advertisers’ websites. The information collected through the cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Advertisers will see the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users.
18.6 Also may use the service “Google Optimizer”. Google Optimizer allows us to understand how various changes to a website (such as changes to the input fields, the design, etc.) can take place in so-called “A / B testing”. Cookies are stored on users’ devices for these purposes. Only pseudonymous data of the users are processed.
18.7 In addition, we may use “Google Tag Manager” to integrate and manage the Google Analytics and Marketing Services on our website.
18.8 For more information about Google’s data usage for marketing purposes, see the overview page: https://policies.google.com/technologies/ads, Google’s privacy page is https://policies.google.com/privacy.
18.9 If you wish to opt-out of interest-based advertising through Google Marketing Services, you can take advantage of Google’s account settings and opt-out options: https://adssettings.google.com/authenticated.
19. Facebook-, Custom Audiences und Facebook Marketing Services
19.1 Due to our legitimate interests in analysis, optimization and economic operation of our online offer and for these purposes, we may use the so-called “Facebook pixel” of the social network Facebook, by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are located in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”).
19.2 Facebook is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
19.3 With the help of the Facebook pixel, it is on the one hand possible for Facebook to determine the visitors to our online offer as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we may use the Facebook Pixel to display Facebook ads only sent to those Facebook users who have shown an interest in our online offer or who have certain features (e.g. interests in certain topics or products that were visited by them), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to make sure that our Facebook ads are in line with the potential interest of users and are not annoying. With the help of the Facebook pixel we can also understand the effectiveness of the Facebook ads for statistical and market research purposes, in which we see whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).
19.4 The data processing by Facebook is part of Facebook’s data usage policy. Accordingly, general information on how to display Facebook Ads is found in Facebook’s Data Usage Policy: https://www.facebook.com/policy.php. For specific information and details about the Facebook Pixel and how it works, visit the help section of Facebook: https://www.facebook.com/business/help/651294705016616.
19.5 You may object to the use of Facebook Pixel and use of your data to display Facebook Ads. To set which types of ads you see within Facebook, you can go to the page set up by Facebook and follow the instructions for the usage-based advertising settings: https://www.facebook.com/settings?tab=ads. The settings are platform independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.
20. Facebook Social Plugins
20.1 Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6(1) GDPR, we may use social plugins (“plugins”) of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). The plugins can represent interaction elements or content (e.g. videos, graphics or text contributions) and can be recognized by one of the Facebook logos (white “f” on blue tile, the terms “Like”, “Like” or a “thumbs up” sign ) or are marked with the addition “Facebook Social Plugin”. A list and description of Facebook Social Plugins can be found here: https://developers.facebook.com/docs/plugins/.
20.2 Facebook is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
20.3 When a user invokes a feature of this online offering that includes such a plugin, their device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the device of the user and incorporated by him into the online offer. In the process, user profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and how Facebook informs users according to our knowledge.
20.4 By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example, tap the Like button or leave a comment, the information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save their IP address. According to Facebook, only an anonymous IP address is stored in Germany.
20.6 If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook and delete his cookies before using our online offer. Other settings and options regarding the use of data for advertising purposes are available in the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US-American site http://www.aboutads.info / choices / or the EU page http://www.youronlinechoices.com/. The settings are platform independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.
21. Jetpack (WordPress Stats)
21.1 Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6(1) GDPR), we may use the plugin Jetpack (here the subfunction “Wordpress Stats”), which includes Automated Visitor Access Statistics Tool and Automattic, Inc., 132 Hawthorne Street, San Francisco, CA 94107, United States. Jetpack uses so-called “cookies”, text files that are stored on your computer and that allow an analysis of the use of the website.
21.2 Automattic is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active).
22.1 With the following information we inform you about the content of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you agree to the receipt and the procedures described.
22.2 Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient or a legal permission. Insofar as the contents of a newsletter are concretely described, they are authoritative for the consent of the users. Our newsletters contain information about our products, offers, promotions and our company.
22.3 Double opt-in and logging: Registration for our newsletter is available through double-opt-in, which means you will receive an e-mail asking to confirm your registration. This confirmation is for your protection so that nobody can register on your behalf with a different e-mail address. Registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes the storage of the login and the confirmation time, as well as the IP address. Likewise, changes to your data stored with the shipping service provider will be logged.
22.5 The e-mail service provider may, according to its own information, transmit data in pseudonymous form, i.e. without assignment to a user, to optimize or improve their own services, e.g. for the technical optimization of the dispatch and the presentation of the newsletters or for statistical purposes, to determine from which countries the recipients come. However, the e-mail service provider does not use the data of our newsletter recipients to use the list themselves or to pass them on to third parties.
22.6 Registration data: To sign up for the newsletter, please provide your e-mail address.You have the option to provide your name so that we can address you personally, however this is not required.
22.7 Measuring success – The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from the e-mail service provider’s server when the newsletter is opened. This will collect technical information, such as information about the browser and your system, as well as your IP address and time of retrieval. This information is used to improve the technical performance of services based on their specifications or audience and their reading habits, based on their locations (which can be determined using the IP address) or access times. Statistical surveys also include determining if the newsletters will be opened, when they will be opened and which links will be clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our endeavor nor that of the e-mail service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
22.8 The sending of the newsletter and the success measurement are made on the basis of a consent of the recipients according to Articles 6(1) and 7 GDPR in connection with § 7 Abs. 2 Nr. 3 UWG or on the basis of the legal permission according to Art. § 7 Abs. 3 UWG.
22.9 The logging of the registration process is based on our legitimate interests in accordance with. Article 6(1) GDPR and serves as proof of consent to the receipt of the newsletter.
22.10 Cancellation/Right to Erasure – You may easily cancel the receipt of our newsletter at any time, i.e. revoke your consent. An unsubscribe link for the newsletter can be found in the footer of each newsletter. If you have subscribed only to the e-mail newsletter and have no additional registration for our online service and unsubscribed to the e-mail newsletter, your personal data will be deleted.
23. Integration of Services and Content of Third Parties
23.1 Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6(1) GDPR), we may use content or services offered by third-party providers in order to provide their content and services. Services could include videos or fonts (collectively referred to as “content”). This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, but is not limited to, technical information about the browser and operating system, referring web sites, visit time, and other information regarding the use of our online offer.
23.2 The following list provides an overview of third-party providers as well as their content and links to their data protection statements, which contain further information on the processing of data and cancellation options (so-called opt-out):
If our customers use the payment services of third parties (for example, PayPal or Direct Debit), the terms and conditions and the privacy notices of the respective third party providers, which are retrievable within the respective websites, or transactional applications apply.